Vishwaroopam will premiere on TV at 9 PM on January 10 via Tata Sky’s DTH, eight hours prior to the release in theatres, if things go as expected. The Price for the package is expected to be around Rs 1000 for a family of 4.
Kamal had paused his DTH(direct to home) plans after theatre-owners, who came to know of Kamal’s ‘unique’ idea, decided in unison to impose a permanent ban in taking up the release of Kamal Haasan’s films in future in case he didn’t’ relent on his decision.
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Soon After Kamal had called upon the Producers and Chamber official to explain his case and his revenue generating model (Direct to Home Premiere plan through DTH operators), which would be benefiting not only him, but all film producers in the coming days. A plan that takes movies right to your home, thereby bringing down the video piracy concern to a greater factor, also the DTH video being telecasted would be encrypted so it is not recordable. Since it is only one time premier which concentres majorly on non theatre going crowd, the theatre screening revenue would also not hit by large.
The producers are now supporting Kamals decission and have decided to stand up with Kamal , leaving theater owners puzzled as to whether protest the decision or go with it.
With Tata Sky coming forward to take Kamal viswaroopam DTH rights with plans to expand in the industry, the field leader SUN Direct not wanting to loose their customer base is now trying to buy studio green’s Alex Pandian Tamil and Telugu DTH rights for 20 Crores.
DTH model a boon or bane.. We will talk later on this.
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